Dubai Summer Surprises 2025

Dubai Summer Surprises (DSS) 2025 will run from June 27 to August 31, offering 3 themed shopping phases: Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School promotions. The citywide festival promises extensive retail promotions, flash sales, and exclusive brand deals, alongside engaging mall activations and pop-up experiences. Visitors can enjoy live concerts, cultural performances, and interactive family entertainment. Some highlights: DSS Opening Weekend June 27-29; Adnam Sami at Coca-Cola Arena June 29; Summer Restaurant Week July 4 -12; Beat The Heat DXB at Dubai World Trade Centre: July 4-5 & July 11-12; Shreya Ghoshal at Dubai World Trade Centre July 19; Made in Kuwaiti (theatrical play) at Dubai Opera August 29 -30.