The Story Behind “I’m A Hero” Books!

At QiDZ, we believe in the power of community and the importance of supporting local businesses, especially those led by inspiring women like you.
As part of our “Empower Her” campaign, we are excited to feature women-owned businesses in the UAE on our platform.
We would love to learn more about your business and share your story with our community.

1. Can you tell us a little about your business and what inspired you to start it? 

The idea began when Isabel Domenech, the writer and founder, moved to Dubai. Her brother Arcadi Domenech, an illustrator, created a handcrafted family memory book for his young niece. She absolutely loved it and wouldn’t put it down because she had photos of herself and her family in the book, as well as a story and key things for her to learn, such as numbers, colours, countries. In today’s digital age, many children are spending more time on their devices, leading to a decline in their interest in reading. We thought it would be a fantastic idea to create a personalised book where children could see themselves on every page and be the main character of a story and capture their imagination and bring back the joy of holding a physical book. Also, all our books are inspired by the values our mother, a dedicated chemist and teacher, instilled in us. Her endless love and gentle guidance continue to illuminate our paths, even in her absence. That’s how I’m a Hero Books was born! A company dedicated to personalized children’s books that turn every child into the HERO of their own tale.

2. What unique products or services does your business offer that you believe set you apart? 

Our lovely personalized books are unique because we create them specifically for each child. We print the child’s photo on every page of the book, creating a magical and personal experience. On the first page, we also include a lovely message along with their name. Can you imagine the look of excitement on their face when they realize they are the HERO of their own story? Each book also includes important values we want to share, making the experience even more special.

3. What has been the most rewarding aspect of running your own business? 

Our greatest reward is hearing from parents that our book has become their little HERO’s favourite, and that it’s the story they want to read every night. These messages inspire us to keep moving forward, constantly improving and creating new stories that bring joy to children. This is the most fulfilling part of our work!

4. How do you see your business contributing to the local community in the UAE? 

Our business has the potential to make a meaningful impact on the local community in the UAE in several ways: – Promoting Literacy and Love for Reading. By creating personalized books that capture children’s imaginations, we aim to foster a love for reading among young learners in the UAE. – Celebrating Diversity and Cultural Values: Our stories can be tailored to reflect the rich cultural heritage and values of the UAE, helping children connect with their roots while appreciating the diversity around them. – Inspiring the Next Generation: Our books are designed to instill values like kindness, courage, and perseverance, which are essential for building a compassionate and forward-thinking society in the UAE.

5. What was the biggest challenge you faced when starting your business, and how did you overcome it?

The biggest challenge we faced when starting our business was creating a unique product that would stand out in a competitive market while also ensuring it resonated with our target audience—children and their parents. Personalization was a key differentiator, but finding the right balance between customization and maintaining high-quality production was difficult. We needed to develop a seamless process for personalizing each book with a child’s photo, name, and a special message while ensuring that the final product was visually appealing, durable, and affordable. By staying committed to our vision, listening to our customers, and continuously refining our processes, we were able to overcome these challenges and successfully launch a product that brings joy to children and their families.

6. What message or advice would you like to share with other aspiring women entrepreneurs? 

Believe in your vision and trust in your ability to make it a reality. Keep learning to improve yourself and surround yourself with great professionals. Humility is key to continued growth. The journey of entrepreneurship is filled with challenges, ups and downs, and fears, but it is also incredibly rewarding.