Local Business Spotlight: KIDDOS Toys Club

Local Business Spotlight: KIDDOS Toys Club


For Moms|Small Business

During this time (and always!) it is so important to support the local business in our communities. Plus it’s great for the economy too! We are constantly inspired by the ambition and resilience of local business founders. We feel that the risks that they take lead to innovation and help in moving the world forward.

Inspired by these entrepreneurs and their stories, we recently chatted with Dirk Jan De Wit and Xinuo Chen – founders of KIDDOS Toys Club, about being entrepreneurs, running a local business while also running a family, and any advice they have for other local businesses!

KIDDOS Toy Club | QiDZ | Local Business Owners | UAE Family Guide

What is your business about and why did you start it?

KIDDOS Toys Club is a toy rental service for families. How the membership works is simple: once you sign up, we will be in touch with you to set up your child’s profile. Our team of education specialists will select appropriate eco-friendly, educational toys for your child, based on their skills, age, and interests. Upon your approval, we will then send the bag of toys to your address. Return the toys after 4 weeks in exchange for a new set of toys your kids can enjoy!

We started this concept as we were buying toys from all over the world for our daughter. After a couple of months, we had piles of unused toys and thought there must be a smarter, more sustainable solution for this. We thought of toy renting services, which are a hit in other parts of the world. We know we’re not the only parents facing the kind of situation we had, and yet we couldn’t really find the right concept in Dubai at the time. Eventually, we decided to take the leap and introduced the concept here, to share the convenient and effective solution with other parents.

KIDDOS Toy Club | QiDZ | Kids Activities in Dubai

What do you love about your business?

We love that our business helps parents, gives joy to children, and at the same time is sustainable. We’re still humbled every single time parents give us feedback about how our service has been helping them and how much their kids enjoyed the toys.

How do you manage your time between running a business and a family?

It’s all about having clear boundaries for business and family. Strictly following our schedule for work and for our family has helped us the most in being efficient in managing our time.

Any piece of advice to other small businesses owners or anyone wanting to start their own business?

If you’re about to start a business, don’t wait until you have everything figured out. At some point, you just have to take that first step, and trust that you can use your experiences along the way to build on your concept and company. It’s a continuous journey of learning and improving.

Find out more about KIDDOS Toys Club and be sure to follow them on Instagram!


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